Paris Baguette is adding a bakery café to Manalapan, New Jersey, with a grand opening on Thursday, October 29. The location, at 357 US-9, is run by franchise owner Monica Ye and marks her fourth Paris Baguette site in the state and region. The opening arrives as the brand works toward a much larger footprint across the United States and Canada.
What Opens on October 29
The new café will serve Paris Baguette's signature range of artisan pastries, cakes, breads and handcrafted beverages. The grand opening runs from 11 a.m. to 6 p.m. and includes food tastings, gifts and raffles through the day. A ribbon-cutting ceremony is set for 2:30 to 3 p.m., followed by a traditional lion dance from 3 to 3:30 p.m. Music, free samples, face painting and balloon making are also on the schedule.
A Franchisee Who Was Already a Customer
Ye spent two decades working in information technology before moving into entrepreneurship. She had been a loyal Paris Baguette customer for more than ten years, and she has since built a portfolio of locations in New York and New Jersey. Manalapan is the fourth location in her development plans with the brand. In her statement, she emphasized product quality and the welcoming atmosphere of the cafés, and said she hopes the shop will serve as a place for morning coffee, celebrations and everyday treats.
Growth Goals and Local Partnerships
Paris Baguette reports more than 4,000 locations worldwide and over 300 bakery cafés in North America. The company says it plans to reach 1,000 locations across the U.S. and Canada by 2030, and it describes its expansion as built on partnerships with local entrepreneurs. CEO Darren Tipton said the company wants to restore the neighborhood bakery café as a community gathering point. The Manalapan opening is a concrete step in that effort, though the 2030 target is a company goal rather than a guaranteed outcome.